HELVETICA

Watching a documentary film about typography and page design centered on the specific font “Helvetica” could have been very dreary and monotonous but the film managed to show the importance behind the lettering and the personality behind the companies that use Helvetica. While it is not my specific interest to work in typography or page design I was still able to relate to having a passion for something and wanting to achieve the best possible results. I had never noticed how prominent the font was in our everyday life and the passion behind the speakers in the film for this typeface. They were able to show the extensive history behind Helvetica in an interesting way and the different opinions they had towards the font was eye-opening.

For example, some thought that Helvetica was a masterpiece and would speak so highly and passionately of the font, while others seemed to think that it was just a bland boring font that people used in a lazy way for their companies or advertisements. This showed how important aspects such as font and design are important to web designers, brand managers and everyday writers.

They also made a good point that you recognize company’s fonts, and while I am a fan of the more eye catching and flowing fonts, I do recognize Helvetica when I see it. I learned so much about page design and the importance it has on advertisements, especially. You recognize certain logos and even if they were to change the words, like with the Coca-Cola lettering, for example, you would still recognize that font in reference to that company. It may have been a bit boring at time and it was hard for me to relate to such a passion for a font like Helvetica, but I was still able to understand that these are artists who are focused on creating a successful brand. They have done so much research, are credible sources, and intelligent people who are constantly striving to achieve much more than average. All in all the film taught me a lot about brand management and the extensive research that goes with creating a successful design.

PAGE ONE: INSIDE THE NEW YORK TIMES

The documentary “Page One: Inside the New York Times” was an eye opening film, especially for someone like myself, who knows next to nothing about newspaper media and the blood sweat and tears that goes into keeping up with our ever-changing technological environment. The core message that I walked away from after the film was that while we live in a world where news is a click away from our iPhones or spread like wildfire throughout twitters and Facebook and whatever the “next big thing” is, can we rely on them as a dependable source? A paper with such credibility and integrity as The Times is determined to stay afloat, and, no pun intended, literally keep up with the times. I was inspired by David Carr’s passion for journalism and for The Times. It was obvious that he is an intelligent man who wants to keep the integrity of newspaper media alive and although masked at times by his sometimes surly disposition, you could tell that he loves the challenge of his work. He was the most interesting part of the film for me, inspiring me to focus my attention on a form of writing I didn’t know I was interested in.

Brian Stelter, another employee in the film also caught my attention as he was the most relatable to a younger audience. He is one of the younger members of The Times, and he was able to integrate a fresher way of thinking into news media with the older, more classic methods. It was cool for me to see how they were making valiant efforts to stay relevant. For example, when they decided to start their website, an obvious choice for the technologically inclined who would rather rely on a reliable source for their news rather than blog posts or tweets. In the film The Times seems to always be either ahead of the game or closely matched with internet media. I was truly inspired by the passion of the employees and the remarkable ways in which they were able to overcome the obstacles of our new technological world.

HOW TO WRITE A FEATURE ARTICLE

Feature articles are stories that focus in on issues, experience and ideas. They are designed to appeal to a specific range of audience. A feature article is not meant to be a major groundbreaking article on an event that has just occurred. It is mostly meant to entertain their targeted audience. There is no need for a feature article to use the inverted pyramid technique because the reader isn’t interested in the cold hard facts. An author has more time to refine their story, when working with feature articles, because they have more time to work on their piece without a major deadline to inform the public of an event.

There are various types of categories feature articles fall into. For example, there are human interest pieces which focus on a person or group of people in an emotional or empathetic way. You want to reader to relate or understand what the article is describing and what the main characters fell or have been through. Another type of feature article could be a how-to article which is self-explanatory, but can be interesting using tone and experience. There are also articles on an author’s opinions, entertaining funny articles, interviews with important or famous people, and narratives or even background information articles. A feature story can be so many different things but with the same goal which is to be a published work. You want your audience to be entertained or interested from beginning to end. You are most likely telling a story so you can use colorful language and personal opinions to help the reader relate and become enthralled by your writings. You are able to use a more informal tone with your readers and even exaggerate here and there to make your non-fiction story more interesting.

You can still make an important impact on your readers with a feature or “fluff” piece. At the end of your article you are able to encourage a reader to change their opinion about a certain topic, or challenge your audience to make a difference within your writings. Just because you are writing a feature piece does not mean that you are incapable of reaching someone or a group of people throughout the course of your articles. Feature writing falls into so many categories that you are given a free range to express yourself and your opinions more than you would be able to when writing a news article where you spew cold hard facts to a specific audience.

Works Cited

Curtis, Anthony. (2011). How to Write a Feature Story. Retrieved from

http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/WritingFeatureStories.html

Rogers, Tony. Five Key Ingredients for Cooking up Terrific Feature Stories. Retrieved from

http://journalism.about.com/od/writing/a/featurecomponents.htm

Five Simple Tips for Writing a Feature Article. Retrieved from

http://freelancewritingsolutions.com/how-to-write-a-feature-article/

How to write a Great feature Article. Retrieved from

http://similarsam.hubpages.com/hub/feature-article

WAPTAC. (2014). Writing Feature Stories. Retrieved from

http://www.waptac.org/Print-Media/Feature-Stories.aspx

HOW TO WRITE A NEWS ARTICLE

When writing a news article the most important questions to answer are who, what, where, when, why and how. Who is the article about? What happened and where? Why and how did this event even occur?

A news article covers current events so details of what happened or is happening are crucial. One method for writing a successful news article is to use the inverted pyramid style of thinking where the overview of the story is given in the first paragraph and the rest of the article focuses on expanding the story. This can be important for writers to be able to accomplish because if anything might happen within the editing process in regards to space limitation then the first paragraphs will still be relevant and useful. It may also be a disadvantage for some writers because writers may spend a majority of their time working on answering the questions in the beginnings that the end of their article may suffer. If the inverted pyramid technique does not appeal to you as a writer, then you may want to consider an alternative method of narration. These articles have a clear beginning, middle and end that may be a more suspenseful read for your audience. The last option writers have when composing a news article is a combination of a narration and inverted pyramid. It gives a small summary in the beginning without losing its ability to tell a suspenseful story to the reader.

It is extremely beneficial for a news article to have a clear and attention grabbing angle. Brainstorm on what you and the people you know find interesting to read, what kind of articles gain most of your interest and go from there. Don’t be afraid to broaden your horizons and branch out into current events that interest you. Once you establish what is going to be the best lead for your article then you should focus your attention on giving the reader a strong sense of why this event or story is significant to them. You should focus on an audience that is already interested in your topic while adding in details and background information for new readers with no prior familiarity on your issue.

The final portion of writing a news article is to edit for your audience, maybe even read it out loud. Use light attractive words and have an eye-catching headline. Be careful not to use any offensive or insensitive words and most importantly, remember that your audience is broad so make sure your language is going to translate to all types of people.

Works Cited.

Flemming, Grace. (2014). How to Write a News Article. Retrieved from

http://homeworktips.about.com/od/paperassignments/a/How-To-Write-A-News-Article.htm

Hall, Jim. Beginning Reporting. Retrieved from

http://www.courses.vcu.edu/ENG-jeh/BeginningReporting/Writing/writing.htm

Leigh, Vienna. (2009). How to Write a News Story. Retrieved from

https://www.embl.de/aboutus/communication_outreach/writing_news_story.pdf

Scholastic Inc. (2014). Writing Your Article. Retrieved from

http://www.scholastic.com/teachers/article/writing-your-article

Wavelength Media. How to Write a News Story. Retrieved from

http://www.mediacollege.com/journalism/news/write-stories.html

THE IMPORTANCE OF TYPOGRAPHY AND PAGE DESIGN

Typography is widely described as the practice and art form of arranging type in a way that will make it most appealing to its desired audience. Typography is especially important to page or web design because it affects the layouts, colors, fonts, and most importantly whether or not the page is legible and easy to follow for any potential readers. Typography impacts about 90% of the design of a website. It is very important in both typography and page design that your website appeals to your audience. Thomas Phinney describes typography as a type of fashion. There are constantly new fonts, color palettes and layouts to choose from and it is the responsibility of a typographer to keep up with the times in order to consistently appeal to the new demographic. Human beings are drawn to new and exciting things and it is an important part of the occupation to look for the next big thing that is going to instill that excitement and keep your audience hungry for more. It is also important when defining the job of a typographer, to keep in mind that the job and responsibilities may be much more complex and there are millions of aspects to consider.

Nir Appleton reiterates that typography is so much more than just pretty fonts and colors and specifically names five important characteristics of page design that typography affects. The first aspect is that typography communicates the websites visual summary. This does fall under the color and font category, but it also focuses on the arrangement of the content and the layout of the page. Typography also has an important role in branding. There are so many brands there are recognized solely on the font choice that they use and if any of these brands were to change that logo, people would take notice. Appleton also notes that good typography will help guide the reader through the page or website with easy transitioning and east to follow layouts. The fourth role typography plays within page design is the ability to make any content look more attractive, regardless of how substantial the content may be. Lastly, typography can help a website maintain consistency which is a way of combining all the important aspects in a way that will not confuse the reader, or prompt them to choose a different web page out of confusion. Typography is a way to brand your product, appeal to readers through their sense of sight and excite an audience with new ideas and layouts and is one of the most important aspects to study if you want to create a successful page design.

Once you have chosen the typography you wish you use you should then focus on the page design itself. Page design focuses on the process of creating the web pages appearance. You are responsible for not only the typography but the color schemes of the site as a whole and the unique design elements you want to incorporate to entice you audience. You might be working with a specific client or for yourself but it is important that the desired audience as well is satisfied with the result. Page design can refer to a website but it is also used in books as well. Even your favorite books have been carefully planned with fonts and layouts and sizes. If you are writing a children’s book the text and type will be planned to be bigger and easier to read, while a teen or adult book may have smaller print to fit more writing on the page.

Page design and typography go hand in hand when deciding on the elements for a website or book. You take into account the margins, fonts, headings, subheading, and illustrations. They are both different yet similar as the both are working towards the same goal which is to create the best work for their desired audiences.

Works Cited

Appleton, Nir. (6 May 2014). Why Is Typography So Important for Web Design. Retrieved from

http://www.simpliolabs.com/why-is-typography-so-important-for-web-design/.

Bil’ak, Peter. (2007). What is Typography? Retrieved from

https://www.typotheque.com/articles/what_is_typography.

Kyrnin, Jennifer. What is Typography? Retrieved from

http://webdesign.about.com/od/fonts/qt/typography-basics.htm.

Mellas, Caleb. Typography and Why it is Important for Your Website. Retrieved from

http://www.webinsation.com/typography-and-why-it-is-important-for-your-website/.

Phinney, Thomas. How to Explain Why Typography Matters. Retrieved from

http://www.commarts.com/Columns.aspx?pub=5566&pageid=1596.

THE ROLE OF THE EDITOR

An editor is one of the most multifaceted occupations with countless responsibilities and roles in the ever-changing writing world. The main focus of an editor is to look for what is going to give a specific writing its best opportunity to become a published work. An editor works with an author concentrating on what they are trying to convey to their audience, and helps decide what best possible ways they are going to achieve this goal. An editor must effectively cooperate with a writer to ensure that the writer’s ideas never stray from their original focus.

There are numerous types of editors in the working world. Emma Woolley described five main categories that editors fall into such as editor-in-chiefs, acquisitions editors, substantives editors, copy editors and internet editors. An editor-in-chief is described as an editor at a managerial level responsible for looking at the final product of a particular work who may have editors working below them working with grammar and the tone of a product. Acquisition editors, or a magazine and book editors, are those in search of new authors or scripts that they believe have a chance of becoming published. Substantive or developmental editors focus on one piece of writing from start to finish. Woolley explains that these developmental editors focus on the structure, concept and “big picture” of a writer’s work. Copy editors are the grammatical editors in the editing occupation. These editors are concerned with the grammar, punctuation, fact checking and proofreading. The last big role for editors to fill is internet editing. Internet editing can fall into any of the aforementioned editing roles but their primary forte is focused on the internet writings published on websites.

While we have so many different roles for editors to fill, there are still similar responsibilities and qualifications that any editor should display. An editor should have specific requirements for all prospective authors and writers, while being fair and unbiased. As anyone in the working worlds should, editors should display a professional and ready to work attitude. They should be prompt and efficient when it comes to deadlines as this is important to both the writer and the reader. It is also important for an editor to guard the anonymity and privacy of prospective published writings. They should never share information and should be seen as a confidant to both their clients and managerial team. An editor’s work is never complete until publication and their attention should always be on trying to follow-through to the best of their abilities to create boundless and impressive writings.

Works Cited

Cooper, Jennifer. The Duties and Responsibilities of Editors. Retrieved from

http://www.ehow.com/list_6087926_duties-responsibilities-editors.html.

Everett, Annie. (2009 Sept. 23). Defining the Role of the Editor. Retrieved from

http://writeanything.wordpress.com/2009/09/23/defining-the-role-of-an-editor/.

Hill, Beth. (2013, Apr. 3). Duties of an Editor and How Editors help Writers. Retrieved from

http://theeditorsblog.net/2011/02/01/duties-of-an-editor-how-editors-help-writers/.

Linton, Ian. The Duties and Responsibilities of Editors. Retrieved from

http://work.chron.com/duties-responsibilities-editors-13679.html.

Woolley, Emma. (2011 Nov. 30). 5 Different Types of Editors. Retrieved from

http://careerbear.com/editor/article/5-different-types-of-editors.