There are many factors to consider when brainstorming a strong and attention grabbing headline. What is going to make someone stop and read your work if they are not immediately interested in the topic? A headline is the first thing your audience reads and if they are not enthralled or interested in the headline there is no chance that they will stop and read the actual writing piece. The idea behind a headline is to convince your reader that your story or writing is worth their time. Neal Patel and Joseph Putnam name four rules for choosing the perfect headline to compel readers to stick around. The four rules are that the headline should be either unique, ultra specific, contain a sense of urgency or be useful. Ideally the headline will accomplish at least two of these rules.
When trying to create a unique headline you are instructed to choose original words or catchy adjectives. Your headline should not be anything typical it should stand out. You shouldn’t be afraid to take risks because you would rather entice your reader with individuality rather than bore them with the usual headings. You also want your headline to be ultra-specific. You want your reader to know exactly what your article is going to provide. You want to present your headline and article as clear and effective and make sure to include any important eye-catching information for potential customers and readers. The third tip to consider for writing a strong headline would be to contain a sense of urgency, if necessary. You don’t want you customers or reader to become left out by a boring headline that doesn’t contain the important message you wish to convey. You can use a sense of urgency to get more readers involved if they feel like they need to be better educated on a topic or something important is happening that they wish to become more informed on. The last tip Patel and Putnam name is for the headline to be useful to the reader. If you are unable to convey a certain type of benefit the reader has for “staying tuned” then why should they bother to continue reading?
In conclusion, your main purpose as a writer is to attract a specific audience and to keep them reading every sentence. Your headline is just as, if not more important than your actual article, because that is what is going to catch the attention of your desired audience. You want to be interesting, use facts and numbers, original adjectives. You should include who, what, when, where, and why, if applicable. You want to grab the attention of your audience so they become informed or enticed by your writings. There are so many techniques out there and so many different approaches to writing that you are able to incorporate into your headlines to achieve a piece of writing that can relate to multiple audiences and captivate readers so they keep coming back for more.
Clark, Brian. (2006-2014). How to Write Magnetic Headlines. Retrieved From http://www.copyblogger.com/magnetic-headlines/
Goins, Jeff.5 Easy Tricks to Help you Write Catchy Headlines. Retrieved From
Marsh, David. (2014 Jan. 9). The Secrets of Great Headline Writing. Retrieved from http://www.theguardian.com/commentisfree/2014/jan/09/secrets-great-headline-writing
Patel, Neal and Joseph Putnam. Headlining Writing 101. Retrieved From http://www.quicksprout.com/the-definitive-guide-to-copywriting-chapter-3/
Zomick, Brad. 16 Resources For Writing Great Headlines: Guides And Tools. Retrieved from http://www.skilledup.com/learn/digital-content/writing-great-headlines-resources-guides-tools/