THE IMPORTANCE OF TYPOGRAPHY AND PAGE DESIGN

Typography is widely described as the practice and art form of arranging type in a way that will make it most appealing to its desired audience. Typography is especially important to page or web design because it affects the layouts, colors, fonts, and most importantly whether or not the page is legible and easy to follow for any potential readers. Typography impacts about 90% of the design of a website. It is very important in both typography and page design that your website appeals to your audience. Thomas Phinney describes typography as a type of fashion. There are constantly new fonts, color palettes and layouts to choose from and it is the responsibility of a typographer to keep up with the times in order to consistently appeal to the new demographic. Human beings are drawn to new and exciting things and it is an important part of the occupation to look for the next big thing that is going to instill that excitement and keep your audience hungry for more. It is also important when defining the job of a typographer, to keep in mind that the job and responsibilities may be much more complex and there are millions of aspects to consider.

Nir Appleton reiterates that typography is so much more than just pretty fonts and colors and specifically names five important characteristics of page design that typography affects. The first aspect is that typography communicates the websites visual summary. This does fall under the color and font category, but it also focuses on the arrangement of the content and the layout of the page. Typography also has an important role in branding. There are so many brands there are recognized solely on the font choice that they use and if any of these brands were to change that logo, people would take notice. Appleton also notes that good typography will help guide the reader through the page or website with easy transitioning and east to follow layouts. The fourth role typography plays within page design is the ability to make any content look more attractive, regardless of how substantial the content may be. Lastly, typography can help a website maintain consistency which is a way of combining all the important aspects in a way that will not confuse the reader, or prompt them to choose a different web page out of confusion. Typography is a way to brand your product, appeal to readers through their sense of sight and excite an audience with new ideas and layouts and is one of the most important aspects to study if you want to create a successful page design.

Once you have chosen the typography you wish you use you should then focus on the page design itself. Page design focuses on the process of creating the web pages appearance. You are responsible for not only the typography but the color schemes of the site as a whole and the unique design elements you want to incorporate to entice you audience. You might be working with a specific client or for yourself but it is important that the desired audience as well is satisfied with the result. Page design can refer to a website but it is also used in books as well. Even your favorite books have been carefully planned with fonts and layouts and sizes. If you are writing a children’s book the text and type will be planned to be bigger and easier to read, while a teen or adult book may have smaller print to fit more writing on the page.

Page design and typography go hand in hand when deciding on the elements for a website or book. You take into account the margins, fonts, headings, subheading, and illustrations. They are both different yet similar as the both are working towards the same goal which is to create the best work for their desired audiences.

Works Cited

Appleton, Nir. (6 May 2014). Why Is Typography So Important for Web Design. Retrieved from

http://www.simpliolabs.com/why-is-typography-so-important-for-web-design/.

Bil’ak, Peter. (2007). What is Typography? Retrieved from

https://www.typotheque.com/articles/what_is_typography.

Kyrnin, Jennifer. What is Typography? Retrieved from

http://webdesign.about.com/od/fonts/qt/typography-basics.htm.

Mellas, Caleb. Typography and Why it is Important for Your Website. Retrieved from

http://www.webinsation.com/typography-and-why-it-is-important-for-your-website/.

Phinney, Thomas. How to Explain Why Typography Matters. Retrieved from

http://www.commarts.com/Columns.aspx?pub=5566&pageid=1596.

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